The system created to protect her didn't.
Aanya Mukherjee walked into her freshman year the way most kids do: nervous, hopeful, ready. Unfortunately, what she walked into instead was relentless bullying and harassment. She tried speaking up, working with the school counselor, and school administration. The response was radio silence. By 11th grade, the structure that was supposed to support her had quietly failed. Aanya was forced to leave her school, not because she did anything wrong, but because the adults around her chose comfort over courage.
Since then, she founded BYF, originally with UK partners Isaure and Sabrina before branching off to build her US organization. She now works as the Executive Director and Founder of Buy Yourself Flowers.

Meet Our Team


VP of Blogs Team
Derrick Harris (Pinewood School ’27) is a passionate journalist and social justice advocate. Through BYF, he combines both interests to make a meaningful impact on his community.


VP of Podcasts and Outreach
Olivia Lund (Los Altos HS '27) is passionate about leading a mental health podcast.
I want to make talking about the brain feel normal, not intimidating. I just want people to feel understood and actually learn how their mind works!
VP of Marketing
Hannah Murray is a junior in high school in New Jersey.
"I am beyond excited to be a marketing manager for Buy Yourself Flowers!! As someone who has personally struggled with mental health, and have witnessed many close to me go through similar battles, this role gives me the platform i’ve always wanted to advocate and spread awareness on sensitive topics. This page is a safe space for everyone and we hope to share valuable information that can help others. Feel free to reach out with any questions at @h.murray5 !!

VP of Marketing
Zoe Stone is a junior at Lakeridge HS in Oregon.
"I’m so excited to serve as your marketing manager! I joined the Buy Yourself Flowers Organization because I’ve seen how much teens struggle with mental health today, and I want to advocate for those in need while helping educate others on the importance of mental well-being!